The Cube by Electrolux, 2012
The Cube by Electrolux is a unique dining concept in a pop-up form, celebrating the 90 years of professional expertise of Electrolux. Almost 50 percent of Europe’s Michelin-starred chefs use Electrolux appliances in their restaurants. At The Cube guests such as architects, project developers, retailers, kitchen specialist, journalists and foodies from the general public had a chance to see and interact with Michelin-awarded chefs using regular Electrolux home appliances to cook their signature courses. The Cube toured cities from Brussels and Milan to London and Stockholm and Blue Lemon was responsible for the full Stockholm implementation, together with assisting the London activation as well as acting as the lead agency developing the Brand Experience strategy and plan for how to realize the full potential of the platform across Europe. www.electrolux.co.uk/cube/
AEG Reloaded, 2016
Blue Lemon headed up the content work and produced a ground breaking presentation where AEG presented its new range of industry leading kitchen and laundry appliances to 800 retailers from all of the EMEA region. In close corporation with the German brand agency Vok Dams a unique and immersive event experience was created in a former AEG factory in the outskirts of Berlin, the first event ever to take place at this historic site. In addition to the show presentation an experience area was created and each of the four evenings culminated in a live cookery show with a leading London-based celebrity chef.
Telia Company Purple Plus, 2015
During 2015 Blue Lemon worked closely with Telia Company’s centre of innovation, Purple Plus, in a number of strategic projects addressing the development and implementation of key services and content for Telia’s end consumers in all international markets (mobile telephony, broadband and IPTV customers). The projects included deep research and analytics as well as business case development for a range of different future opportunities, some of which have been implemented successfully.
Ericsson Managed Services Summit, 2014-2016
Blue Lemon has been the lead agency and has together with leadership team at Ericsson developed and executed The Managed Services Summit in Amsterdam for three consecutive years. The Summit provides a rare opportunity for CTOs and top executives from the largest telecom operators in EMEA, Asia and Americas to share knowledge and best practices, get a future outlook with the help an inspiring group of outside thought leading experts, business innovators and industry analysts. The Summit is now the global pinnacle event in the Managed Services industry for telecoms and has helped to cement Ericsson’s position as the clear industry leader. Blue Lemon’s scope of work includes supporting and crafting the storyline, the content work and identifying and recruiting globally renowned guest speakers, as well as the execution of the actual event.
Various Ericsson work 2010-2016
NEST, The Networked Society Forum, attracted some 80 pinpointed global Telecom CEO´s, Chairmen and well known thought leaders such as Dr. Jeffery Sachs, Nobel Prize winner Harry Kroto, Wikipedia founder Jimmy Wales to mention a few, for result oriented discussions on how the telecom community could contribute to and have meaningful impact. Subjects that were addressed during the NEST forums were for instance education and the future of learning and the reinvention of urban life through the help of telecom and ICT. Blue Lemon was part of developing and executing the two global thought leading NEST events in Hong Kong and Miami with a main responsibility for supporting and the crafting of storyline, the content work and identifying and recruiting globally renowned guest speakers, and finally producing and distributing key content across paid, owned and earned media channels. For Mr. Hans Vestberg’s keynote presentations at MWC 2015 and 2016 our brief was to increase the perception of thought leadership and the ”wow” factor. Our work included developing the keynote format for the keynotes, supporting the crafting of storyline and thought-leading messages and developing the actual presentations.
Stockholm Security Conference on Secure Cities, 2016
Blue Lemon acted as lead agency for the Stockholm International Peace Research Institute (SIPRI) as SIPRI organized the inaugural Stockholm Security Conference in September 2016. Sipri is one of the world’s leading think tanks and research institutes, dedicated to research into conflict, armaments, arms control and disarmament. The first Stockholm Security Conference on Secure Cities was hosted by SIPRI, in collaboration with the City of Stockholm and the Swedish Parliament and in the presence of His Majesty King Carl XVI Gustaf. Drawing on SIPRI’s world-leading network of security experts, the Conference brought together more than one hundred top policymakers, C-suite business executives, researchers and other key stakeholders who shared knowledge on urban security, debated and networked across diverse groups of participants. Blue Lemon worked closely together with SIPRI in developing the concept and format for the Conference. Our scope of work included managing speaker contacts, developing pre- and post conference communication activities, producing the conference on-site as well as producing all conference content, and managing all event-related planning and administration.