AEG Reloaded, 2016

Blue Lemon headed up the content work and produced a ground breaking presentation where AEG presented its new range of industry leading kitchen and laundry appliances to 800 retailers from all of the EMEA region. In close corporation with the German brand agency Vok Dams a unique and immersive event experience was created in a former AEG factory in the outskirts of Berlin, the first event ever to take place at this historic site. In addition to the show presentation an experience area was created and each of the four evenings culminated in a live cookery show with a leading London-based celebrity chef.