The Cube by Electrolux, 2012

The Cube by Electrolux is a unique dining concept in a pop-up form, celebrating the 90 years of professional expertise of Electrolux. Almost 50 percent of Europe’s Michelin-starred chefs use Electrolux appliances in their restaurants. At The Cube guests such as architects, project developers, retailers, kitchen specialist, journalists and foodies from the general public had a chance to see and interact with Michelin-awarded chefs using regular Electrolux home appliances to cook their signature courses.


The Cube toured cities from Brussels and Milan to London and Stockholm and Blue Lemon was responsible for the full Stockholm implementation, together with assisting the London activation as well as acting as the lead agency developing the Brand Experience strategy and plan for how to realize the full potential of the platform across Europe.

www.electrolux.co.uk/cube/