NEST, The Networked Society Forum, attracted some 80 pinpointed global Telecom CEO´s, Chairmen and well known thought leaders such as Dr. Jeffery Sachs, Nobel Prize winner Harry Kroto, Wikipedia founder Jimmy Wales to mention a few, for result oriented discussions on how the telecom community could contribute to and have meaningful impact. Subjects that were addressed during the NEST forums were for instance education and the future of learning and the reinvention of urban life through the help of telecom and ICT. Blue Lemon was part of developing and executing the two global thought leading NEST events in Hong Kong and Miami with a main responsibility for supporting and the crafting of storyline, the content work and identifying and recruiting globally renowned guest speakers, and finally producing and distributing key content across paid, owned and earned media channels.
For Mr. Hans Vestberg’s keynote presentations at MWC 2015 and 2016 our brief was to increase the perception of thought leadership and the ”wow” factor. Our work included developing the keynote format for the keynotes, supporting the crafting of storyline and thought-leading messages and developing the actual presentations.